0704-883-0675     |      dataprojectng@gmail.com

EXAMINATION OF E-MARKETING AND SMALL BUSINESS IN NIGERIA

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Correlation
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

EXCERPT FROM THE STUDY

Several scholars have cited potential benefits of Internet marketing. Some of the benefits mentioned in their studies apply to enterprises of all sizes; however, some authors focused on highlighting the ways marketing online can benefit small businesses. Researchers agreed that the benefits of Internet marketing could help small firms become more competitive, yet one of the controversial and under-researched issues was measuring the actual impact of online marketing activities on a firm’s performance (Harrigan et al., 2011; Rezvani et al., 2012). Researchers often compare Internet marketing to traditional media channels such as print, direct mail, radio, and television advertising. Interactivity, personalization, immediate response, flexibility, and precise measurement are some of the advantages of online advertising over traditional media (Hanafizadeh, Behboudi, Ahadi, & Varkani, 2012). Researchers have demonstrated that the use of Internet may help improve a firm’s operational and marketing efficiency (Dlodlo & Mafini, 2014; Eid & El-Kasswawy, 2012; Hamidi & Safabakhsh, 2011; Huang & Tsai, 2011). For example, Hamidi and Safabakhsh (2011) cited affordability of online marketing compared to other channels.




FIND OTHER RELATED TOPICS


Related Project Materials

Design of a Resource Sharing Platform for Secondary Schools in Bauchi Local Government Area, Bauchi State

Background of the Study

In the contemporary educational landscape, the integration of technology has become pivotal in e...

Read more
The Challenges in Adopting International Auditing Standards in Malumfashi Local Government Area

Background of the Study

International Auditing Standards (IAS) are crucial for ensuring transparency, accuracy, and acco...

Read more
EFFECT OF MOTIVATION ON THE PRODUCTIVITY OF EMPLOYEES IN THE NIGERIAN INSURANCE INDUSTRY

ABSTRACT

This study was carried out on the effect of motivation on the productivity of employees of ins...

Read more
An Evaluation of Financial Accountability in Reconstruction Projects Post-Crisis in Maiduguri LGA

Background of the Study

Maiduguri LGA, located in Borno State, has experienced significant crises due to insurgencies, which have left va...

Read more
An assessment of the influence of continuing education on nurses' cardiovascular disease management skills in Oyo State

Background of the Study

The rapid rise of cardiovascular diseases (CVDs) globally, including in Nigeria, necessitates th...

Read more
ANTIMICROBIAL SUSCEPTIBILITY PROFILE OF NOSOCOMIAL URINARY TRACT PATHOGENS IN SURGICAL PATIENTS OF AHMADU BELLO UNIVERSITY TEACHING HOSPIAL, SHIKA-ZARIA, NIGERIA

ABSTRACT

Urinary tract infections is one of the common infectious diseases diagnosed both in community and hospital settings. Due to risi...

Read more
The effect of geopolitical divisions on educational development in Ilorin East Local Government Area, Kwara State

Background of the Study
Education is a fundamental driver of socio-economic development, and its effectiveness is often shaped by the geopol...

Read more
An Assessment of the Potential for Cruise Tourism Development in River Niger (Lokoja, Kogi State)

Background of the Study

Cruise tourism, involving travel on waterways for leisure and exploration, has become a signific...

Read more
The Role of Financial Planning in Improving the Quality of Education in Bauchi State

Background of the Study 

Financial planning is a critical aspect of educational management, provid...

Read more
An Assessment of Financial Management Practices in Zakkat Committees in Gudu LGA

Background of the Study

Zakkat committees play an essential role in redistributing wealth within communities, particularly in areas such...

Read more
Share this page with your friends




whatsapp