EXCERPT FROM THE STUDY
Several scholars have cited potential benefits of Internet marketing. Some of the benefits mentioned in their studies apply to enterprises of all sizes; however, some authors focused on highlighting the ways marketing online can benefit small businesses. Researchers agreed that the benefits of Internet marketing could help small firms become more competitive, yet one of the controversial and under-researched issues was measuring the actual impact of online marketing activities on a firm’s performance (Harrigan et al., 2011; Rezvani et al., 2012). Researchers often compare Internet marketing to traditional media channels such as print, direct mail, radio, and television advertising. Interactivity, personalization, immediate response, flexibility, and precise measurement are some of the advantages of online advertising over traditional media (Hanafizadeh, Behboudi, Ahadi, & Varkani, 2012). Researchers have demonstrated that the use of Internet may help improve a firm’s operational and marketing efficiency (Dlodlo & Mafini, 2014; Eid & El-Kasswawy, 2012; Hamidi & Safabakhsh, 2011; Huang & Tsai, 2011). For example, Hamidi and Safabakhsh (2011) cited affordability of online marketing compared to other channels.
Background of the Study
In the contemporary educational landscape, the integration of technology has become pivotal in e...
Background of the Study
International Auditing Standards (IAS) are crucial for ensuring transparency, accuracy, and acco...
ABSTRACT
This study was carried out on the effect of motivation on the productivity of employees of ins...
Background of the Study
Maiduguri LGA, located in Borno State, has experienced significant crises due to insurgencies, which have left va...
Background of the Study
The rapid rise of cardiovascular diseases (CVDs) globally, including in Nigeria, necessitates th...
ABSTRACT
Urinary tract infections is one of the common infectious diseases diagnosed both in community and hospital settings. Due to risi...
Background of the Study
Education is a fundamental driver of socio-economic development, and its effectiveness is often shaped by the geopol...
Background of the Study
Cruise tourism, involving travel on waterways for leisure and exploration, has become a signific...
Background of the Study
Financial planning is a critical aspect of educational management, provid...
Background of the Study
Zakkat committees play an essential role in redistributing wealth within communities, particularly in areas such...